Say goodbye to spreadsheets and poor CRM systems

Sam Jefferies

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Are your customers Angry Red or Glowing Green?

We all know that retaining customers is easier than finding new ones, but do you really know if your existing customers are happy campers, a little bit grumpy or down right mad about the products or services you provide?

 

At Workbooks we use a simple but effective traffic lights system to keep track of customer sentiment.  Customers are marked as either Red, Amber or Green.

 

Red = They are unhappy and at risk of leaving us;

Amber = A little unhappy, we need to improve their perception;

Green = All is good.

 

The...

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Sam Jefferies works for Workbooks.com; A functional CRM system which offers 50-70% more value than Salesforce.